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At-A-Glance

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Conference Information

Netbook Summit focuses on netbooks, streamlined mobile devices designed for the Internet and allowing users to stay connected on the go. They are optimized for low weight and low cost rather than computing power. They are typically less expensive and less powerful than traditional notebooks or desktops.  Netbooks are small, thin, lightweight and energy efficient portable computers that have experienced explosive growth among consumers, students, and even business users looking for an easy to use, mobile, and cost effective alternative to a full size notebook computer. They are also ideal for uses in education, data collection, services, law enforcement, and medical and retail applications.

Netbooks graphicMarket Size:

  • Netbook shipments jumped 79 percent last year to 30.2 million units, according to research firm Strategy Analytics--and the market is poised to continue growing this year.

  • iSuppli predicts netbook shipments will rise to 36.3 million units in 2012, up from 10.3 million in 2008.

  • DisplaySearch reports the netbook market was $3 billion in Q2 ’09, up from 2.2 billion in Q1 ’09 and $845 million in Q2 ’08. Netbooks now enjoy an 11.7% share of the portable PC market. Average price was $361 in Q2 ’09, as compared to $506 in Q2 ’08. (October 2009).

  • According to DisplaySearch, netbook shipments in Q1 ’09 were: Acer – 1.8 million units; Asus – 900,000 units; HP – 700,000 units; Dell – 400,000 units; Toshiba – 200,000 units.

Program - The Netbook Summit will provide attendees with practical information on understanding the role of netbooks, using netbooks effectively, developing software for netbooks, netbooks in education, making netbooks perform better, expanding netbooks.

  • Half-day tutorials
  • Panel discussions
  • Keynotes
  • Paper sessions
  • Workshops
  • Expert table sessions

Applications:

  • Portable computer for travelers
  • note-taking
  • education
  • low-cost business computer
  • service computer
  • training
  • thin client for cloud computing

Intended Audience:

  • Software engineers
  • Programmers
  • Software designers
  • Computer administrators
  • Network administrators
  • IT professionals
  • Computer managers
  • Systems analysts

Issues
Netbook Advantages: Low cost, small size, low-power operation, low weight, compact form factor, standard keyboard, reasonable-sized screens, ease of use, ability to run laptop or desktop software

Challenges Facing Netbooks:. Extending battery life, improving graphics, simplifying loading of software, improving performance, providing software better-suited to the environment and typical applications

Major Issues: Choice of operating systems, developing software specifically for netbooks, improving system usability, exchanging data with other computers, role as compared to notebooks or smartphones, service plans for netbook users, rugged design, flash drives vs. hard drives, security, backup, and communications.

What the experts are saying about Netbooks

The netbook has become one of the most popular consumer devices in the market today, but its true potential has been limited by applications that are not optimized for its mobility and smaller screen size.”
Renee James, VP, Intel, September 2009

“Vendors are waking up to the fact that people respond to so-called ‘good-enough’ computing. They don’t really need all the power of a Core 2 Duo CPU most of the time.”
- Jay Chou, Research Analyst, IDC, May 2009

“Atom will continue to dominate the netbook sector for the next few years.”
– Mario Morales, VP Global Semiconductor Research, IDC, March 2009

“Developers typically ask me what is so different about applications for netbooks? My response to them is, netbooks, as compared to a traditional laptop, have limited hard disk space, less processing power, lower memory and limited UI/screen display. Your application needs to fit with the typical usage model of a netbook. Let me explain.

The usage models for netbooks fits right in between a mobile phone and a laptop. Users are demanding applications related to entertainment, productivity, communications and security without compromising on either performance or usability.”
– Ajay Mungara, Community Manager, Intel, October 2009

“The netbook market] could be substantially larger than the existing notebook market. When you get down to those lower price points, your addressable market expands very quickly.”
– Paul Jacobs, CEO, Qualcomm, April 2009

Summit Hours

Day/Date Registration Conference Exhibits
Monday, May 24th 7:30am-7:00pm 8:30am-8:30pm Noon-2:00pm & 5:00-7:00pm
Tuesday, May 25th 7:30am-5:00pm 8:30am-5:00pm Noon-2:00pm

Summit Pricing

  Online Registration until 5/19/10

On-site Registration

Full Conference (Mon-Tues)
Best Value
Includes access to all reserved and open sessions; roundtable sessions; panel discussions; exhibits; luncheons; receptions; refreshment breaks; online conference proceedings; and handouts.
$695 $995
One-Day Technical Program (Mon or Tues)
$495 $695
Exhibits & Open Sessions Only
no charge $50
Press Analyst (credentialed)
no charge no charge
Speaker, non-exhibitor/sponsor
$300 $995
Speaker, exhibitor/sponsor
no charge no charge

Discounts are available to qualified educators and government employees. Please contact Marlene Flynn.


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